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About Us

About Us

Hi, thank you so much for taking the time to read my story.

I'm Ellie.

A mum of two little girls and an eternal optimist, dedicated to helping you prioritise your health and our planet.

My ‘natural’ journey started when our newborn broke out in a rash whenever we used ‘mainstream’ skin products. In my desperate search to help her, I was shocked to discover the many harmful ingredients I was putting on her skin and using in our home. Not to mention their impact on the environment… I thought there would be strict regulations on product labelling and safety control. There wasn't.

I felt mislead and deceived, but also determined to make a change and help others.


Shop Natural Australia is not just a store. It's a community of like-minded people that are not willing to compromise our health nor our planetIt's where we help you to switch to safer products easily, and support honest Australian companies that do the right thing.

We are honest, we are mad researchers, and we deliver on our promises:

  • You'll only find sustainable products from Australian brands
  • Each product is researched using the strictest toxin-free criteria on the market (EWG)
  • We package and send our eco-friendly products with zero waste

It’s our mission to help every home be toxin-free, so I’d love to invite you to take a step to safer and more sustainable products if you haven't already. Once you've used up some of your everyday products, try a toxin-free option instead. It’s all about taking little steps and making a start, and that is something you can feel good about.

Thank you for being part of our mission.

With lots of love,

Ellie x

Founder - Shop Natural Australia. 

Be Bold. Be Natural. Be You.

No more nasties, only Australian goodness!